About Us

We are Unplug Collaborative, a dedicated group of digital wellness advocates behind the awareness campaign, National Day of Unplugging. 

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Kim Anenberg Cavallo

Executive Director
Board Chair

Kim Anenberg Cavallo serves as Executive Director and Board Chair. She is also the founder and CEO of the digital wellness company, lilspace. Through phone-free challenges, an unplugged timer app and Time to Unplug Kits, lilspace is able to make a positive social impact with the incentive to Unplug for a Cause™. Kim also has 25 years experience raising money for nonprofit organizations, event planning and community building for projects that she co-founded such as Los Angeles Jewish Film Festival and a LA Museum of the Holocaust teen program -- L’ Dough V’ Dough. Kim also served as an ambassador for National Day of Unplugging in 2019-2020.


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Claudia Erickson

Director of Strategic Partnerships
Board Member

Claudia Erickson serves as the Board Secretary and Treasurer. With a bachelor’s degree in social work and master’s in public health Claudia has over 20 years’ experience working in maternal child health for businesses such as San Diego State University, Scripps, Children’s Hospital, the San Diego Police Foundation and the San Diego Chapter of the American Academy of Pediatrics. Her work experience spans various public health issues from STD prevention, immunization education, breastfeeding, cybersafety and literacy. She is the founder of the Unplugged Village, a digital wellness company that helps people spend less time with technology, and more time increasing authentic human connection and community. Activities and events have included everything from craft and trivia nights, pop up comedy shows to the Unplugged Dining network and a farmer’s market scavenger hunt for kids.


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Jay Van Dyke

Technology Systems Manager

Jay Van Dyke is a musician, teacher, and technologist whose enlightening projects bring people together, forge new paths of understanding between divergent perspectives and celebrate the thrill of collaborative music. Jay is currently working as a freelance web designer and a technology / computer science teacher. In addition, he is an actively performing musician, songwriter, and recording artist who has worked with Grammy nominated artists and appeared on platinum-selling records. Previously, he was part of a team that created the Sand Noise Device (SND), an augmented reality musical sandbox. Jay began working with us as a web designer and has recently expanded his role to work on all things tech for NDU.